By Dr. Evelyn Reed | January 01, 0001 | 7 min read
An estimated 350,000 people played last year’s Madden NFL 10 once online and

never played it online again, series creative director Ian Cummings recently told Kotaku. He and publisher EA are mum
Y1 Game on online multiplayer details for
all yono app this summer’s Madden NFL 11, but

that’s a number the creators of one of gaming’s biggest franchises clearly wants to reduce. More than a third of
yono all rummy 
a million people dare to go online with a game and never try it a second time? Something or somethings are scaring them away.